Cross of Gold Essays

Cross of Gold Essays Cross of Gold Essay Cross of Gold Essay In 1896. three old ages after the Panic of 1893 . a adult male by the name of William Jennings Bryan delivered one of the most historical addresss to this twenty-four hours. In the late 1800’s a populist motion was go oning and people were get downing to take notice. Political corruptness and large concern patterns hurt non merely labourers. but besides husbandmans. When husbandmans organized into confederations. and finally into the Populist Party. they posed a challenge to the reigning bipartisan system. During the 1896 elections the Populist Party had begun to turn and derive impulse. they had put a senator in office and taken over the Kansas province Legislature. The election of 1896 was known as the battle of the standards because it focused chiefly on the gold versus Ag criterions of money. Peoples wanted speedy solutions to the economic crisis and the support of free Ag mintage began to lift in 1894. During the Democratic Convention William Jennings Bryan delivered the Cross of Gold address. This address is considered one to the most good known political addresss. This address when reviewed with the historical context and Bryan’s political point of position creates a great description of what our state was traveling through in the early to mid 1890’s and the importance and significance of the 1986 presidential election. In 1894. 20 Democratic province platforms called for a free mintage of silver despite President Cleveland’s resistance. Power from the party shifted to the South and its mentality reflected the positions of Southerners and Democrats became a sectional party. no longer a national party. As a consequence this left the Democrats without a leader and this is where Bryan got involved. The republicans had defeated their Ag platform and wanted the gilded criterion. Bryan wanted to take the Ag Democrats and felt that he could. He delivered the Cross of Gold address and won the presidential nomination the following twenty-four hours. This address is supposed to derive the blessing from the Democratic Party and to acquire Bryan into the Presidential election. He was successful at both of these. William jennings bryans chief statement in his address is that the gilded criterion will non assist the state as it struggles with unemployment and high involvement rates and everything else the Panic of 1893 created. The state needed to acquire out of this rut and needed to make it now. He believed that Ag mintage was the manner to carry through this. When Bryan says Having behind us the bring forthing multitudes of this state and the universe. supported by the commercial involvements. the laboring involvements. and the toilers everyplace. we will reply their demand for a gilded criterion by stating to them: You shall non press down upon the forehead of labour this Crown of irritants. you shall non crucify world upon a cross of gold. . he makes the point that by accepting the gilded criterion they would be killing the state. And that the gilded criterion would non convey the state out of the depression they were in. It would do the state fail. Another traveling quotation mark in this address is You come to us and state us that the great metropoliss are in favour of the gilded criterion ; we reply that the great metropoliss rest upon our wide and fertile prairies. Burn down your metropoliss and go forth our farms. and your metropoliss will jump up once more as if by thaumaturgy ; but destruct our farms and the grass will turn in the streets of every metropolis in the state. This shows that yes the great metropoliss are in favour of the gilded criterion but they don’t understand what the remainder of the state is traveling through. They are dependent on the farms and agribusiness of the U. S. and if the metropoliss fail they can reconstruct them and repair them. but if the farms fail there is nil that can repair this. The husbandmans are in desperate demands of aid and the gilded criterion is non th e solution. free Ag is. In this address he besides says Ah. my friends. we say non one word against those who live upon the Atlantic seashore. but the stalwart innovators who have braved all the dangers of the wilderness. who have made the desert to bloom as the rose-the innovators off out at that place [ indicating to the West ] . who rear their kids near to Nature’s bosom. where they can mix their voices with the voices of the birds-out there where they have erected schoolhouses for the instruction of their immature. churches where they praise their Godhead. and graveyards where rest the ashes of their dead-these people. we say. are as deserving of the consideration of our party as any people in this state. It is for these that we speak. We do non come as attackers. Our war is non a war of conquering ; we are contending in the defence of our places. our households. and descendants. We have petitioned. and our requests have been scorned ; we have entreated. and our prayers have been disregarded ; we have begged. and they have mocked when our catastrophe came. We beg no longer ; we entreat no more ; we petition no more. We defy them. . . . This quotation mark has great significance in the manner that he talks about how he is non stating anything bad about the people populating on the east seashore. who still look to England for thoughts and beliefs ( such as the gilded criterion ) . He talks about the innovators and all they have accomplished. and why they deserve to hold a say in the political universe merely every bit much as the remainder of the state. He is seeking to voice all their ideas and positions in this address. Bryan battles for the people who are fighting to populate and back up their households and places. He says that they must no longer implore or petition but instead withstand what they ( Republicans ) are seeking to make. Bryan subsequently lost the presidential election to William McKinley. but the address that he gave had greater significance than merely acquiring the Democratic nomination for presidential term. This created a quandary for the democrats because they did non believe any party would back free Ag. so now they were faced with a tough pick. put up their ain campaigner or side with Bryan. Bryan basically split up the Populist Party because half of them thought they should side with the Democrats ( Bryan ) . but the other half were purists and wanted to make it all by themselves. he did non win the election but he stopped the 3rd party and changed the manner the Democratic Party thinks. Without inquiry. William Jennings Bryan’s Cross of Gold address was one of the most of import and impactful address in all of political relations. It changed the ideals of the Democratic Party and maintained the traditional bipartisan system. Without the Acts of the Apostless of Bryan would this state even be afloat still? This address is genuinely one of the greatest addresss I have of all time heard/read is really meaningful as our state is in another large recession and makes you look in the past and see how we have persevered and conquered jobs in the past and provides hope we will get the better of this recession.

How to Meet People in College

How to Meet People in College Knowing how to meet people in college can be more challenging than you might have expected. There are tons of students, yes, but it can be hard to make individual connections in the crowds. If youre not sure where to start, consider one of these ten ideas: Join a club. You dont need to know anyone in the club to join; you just need to have a general interest about the clubs activities and mission. Find a club that interests you and head to a meeting even if its the middle of the semester. Join an intramural sports team. Intramurals can be one of the best features of being in school. Youll get some exercise in, learn some great athletic skills, and of course! make some great friends in the process. Volunteer on or off campus. Volunteering can be an easy way to meet people. If you find a volunteer program or group that shares your values, you can make a difference in your community while also making some personal connections with people just like you. Win-win! Attend a religious service on-campus. Religious communities can be like a home away from home. Find a service you like and the relationships will naturally bloom. Get an on-campus job. One of the easiest ways to meet folks is to get an on-campus job that involves interacting with lots of people. Whether its making coffees in a campus coffee shop or delivering mail, working with others is a great way to get to know a lot of people. Get involved with a leadership opportunity. Being shy or an introvert doesnt mean you dont have strong leadership skills. Whether youre running for student government or just volunteering to organize a program for your club, serving in a leadership role can allow you to connect with others. Start a study group. While the main goal of a study group is to focus on academics, theres also an important social side. Find a few people who you think would work well in a study group and see if everyone wants to help each other out. Work for the campus newspaper. Whether your campus produces a daily newspaper or a weekly one, joining the staff can be a great way to meet other people. Youll not only connect with your fellow staff members, but youll also connect with all sorts of other folks doing interviews and research. Work for the campus yearbook. Just like the newspaper, the campus yearbook can be a great way to connect. Youll meet tons of folks while working hard to document all that happ ens during your time in school. Start your own club or organization! it may sound silly or even intimidating at first, but starting your own club or organization can be a great way to meet other people. And even if only a few folks show up for your first meeting, thats still a victory. Youll have found a few people you share something in common with and who, ideally, you can get to know a little better.

Choose one of the 5 questions Essay Example | Topics and Well Written Essays - 2000 words

Choose one of the 5 questions - Essay Example The purpose of this research paper is to summarize the company’s strategic plan for the next three to five years. In discussing, this document will describe the company’s overall business strategy and IT department strategic plan in ensuring that it align with the business priorities and financial justifications. Further, the researcher will be looking at some of the current strategic issues the company is facing. Business Strategy and Capabilities Medtronic is a global company whose headquarter is located in Minneapolis Minnesota. Historically, the company started developing their facilities in 1967 when the first service center was created in Amsterdam’s Schipohl followed by Kerkrade located in Netherlands. Today, the company has expanded so much that there are facilities all over in the world. It is important to understand how the company has been progressing for the past years and the main challenges that need to be met to achieve their strategic plan. Accord ing to Medtronic, Inc, for the past five years, the company has shown a remarkable growth in sales and revenue (Ford, 2013 B). Despite the noted progress, the company has identified a number of challenges that needed to be solved. ... In this case, the IT cost drivers should be considered when establishing the company’s strategies and objectives as discussed in the following section. Establishing Priorities Studies show that, Medtronic IT department provides the company with excellent products and services across the globe (Michelson, 2013). To fully succeed in the competitive world, IT departments needs to understand the functional team required and how they can utilize their services to solve the challenges identified. For instance, the IT department needs to develop software that tracks the clinical trial data; the company needs to look into China or India since these countries have a high number of graduates’ students each year who are competent and experienced and they would cost the company one quarter of the salaries they would earn in the United States (DeRosa, 2013). Furthermore, this report makes the following suggestion, for the IT department, as a means of solving their challenges. First, the department needs to create a strong IT team that would support and implement the goals and objectives set by the strategy team. There is a need to have a team that would conduct analysis that would enhance positive growth in the company and ensure that there is a small group of IT staff that facilitate daily activities (Oppenheimer, 2013). The IT standardization would help the Company to lower costs and provide opportunities to innovate new products. Overall, the IT department’s information of the business world would help the company achieve its missions and values. Background Medtronic is headquartered in Minneapolis and was founded in the year 1949. It is an international supplier of

The Development of diazepam as an anxiolytic Essay

The Development of diazepam as an anxiolytic - Essay Example Later, diazepam was marketed in 1963 by Hoffmann–La Roche under the trade name Valium. Thus two drugs emerged as the most successful commercially available drugs revolutionizing the science of anti-anxiolytic drugs. By the year 1970s they potentially replaced older drugs for sedative and hypnotic uses (Shorter, 2005). Diazepam belongs to benzodiazepine group. Diazepam acts on ascending reticular formation (responsible for wakefulness) in midbrain and on limbic system (responsible for thought). Muscle relaxation is produced by primary medullary site of action and ataxia is due to action on cerebellum (Tripathi, 2008; Rang & Dale, 2007; Brunton, 2005). Diazepam binds to benzodiazepine binding site on GABAA receptor Cl- channel complex. GABAA receptor is a pentameric structure (like a lily flower). It contains many sub-units and encloses Cl- channel. The opening of Cl- channel is modulated by GABA. Diazepam by binding to benzodiazepine binding site (ÃŽ ±/ÃŽ ³ subunit interface) facilitates GABA action (more amount of GABA will bind to GABAA receptor). It is not a GABA mimetic, it only facilitates GABA mediated Cl- channel opening. Opening of Cl- channel causes influx of Cl- ions and causes hyperpolarization. This decreases the firing rate of neurons. Therefore it possesses hypnotic action- induction of sleep- reticular activating system- depresses CNS- decreases the spread of epileptic discharge, therefore possesses anticonvulsant action (Tripathi, 2008; Rang & Dale, 2007; Brunton, 2005). The chloride channel is gated by the primary ligand GABA acting on GABAA receptor located on the ÃŽ ²- subunit. The benzodiazepine (BZD) receptor located on the interface of ÃŽ ± and ÃŽ ³ subunits modulates GABAA receptor in either direction (Tripathi, 2008). Oral absorption of Diazepam is good. Diazepam is widely distributed in body; absorption from intramuscular site of administration is

Brand management Essay Example for Free

Brand management Essay 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in each product line and within each item is the product depth. Firstly, the product line is a group of product or service items that are closely related because they are sold to the same consumer groups, are marketed through the same types of outlets, have similar usage or fall within given price ranges. Thus, Trung Nguyen Coffee’s product lines are: Trung Nguyen Coffee, Passiona Coffee and G7 Instant Coffee. The Passiona Coffee targets at consumers looking for low-caffeine coffee and especially women, while the G7 Instant coffees are made for people who are too busy to brew a cup of coffee themselves. Trung Nguyen Coffee has 3 different product items, namely Creative Coffee, Blend Coffee and Espresso Coffee. Passiona Coffee consists of 2 product item, Passiona roasted coffee and Instant Passiona coffee. As for the G7 Instant Coffees, the product items are G7 Pure soluble, G7 Cappuccino and G7 Instant 3-in-1 coffee. Lastly, product depth is the number of variants in a product item. Trung Nguyen’s product depth of Creative coffee includes the Weasel Coffee and Legendee Coffee. Also, some variations of G7 Cappuccino are the Mocha G7 cappuccino and Hazelnut G7 cappuccino. Different sizes of coffees are considered as product depth as well. For example, the G7 Instant 3-in-1 coffee is sold in 3 different sizes: a box of 18 cafe sticks, a bag of 22 sachets or a bulk pack bag of 100 sachets. Table1: Summary of product mix of Trung Nguyen | Product lines| | Trung Nguyen Coffee| Passiona Coffee| G7 Instant Coffee| Product items| -Blend coffee-Espresso coffee-Creative coffee Product depth: Weasel coffeeLegendee coffee| -Passiona roasted coffee-Passiona instant coffee| -G7 Pure soluble-G7 cappuccinoProduct depth:Mocha G7 cappuccinoHazelnut G7 cappuccino-G7 instant 3-in-1Product depth:box of 18 cafe sticksbag of 22 sachetsbulk pack bag of 100 sachets| Key attributes refer to the most important characteristics of a product. Trung Nguyen makes its point of difference through its key attributes like using the best coffee beans, unique brewing style and the new coffee concept. Trung Nguyen has a unique selling point because some coffees offered cannot be found anywhere else. Its coffees are authentically Vietnamese. For example, the Weasel coffee is produced based on the legend in Vietnam. To differentiate itself from its competitors, these key attributes must communicate benefits for consumers. The coffee offered by Trung Nguyen is of a higher quality compared to other coffee brands because they use the best coffee beans sourced from four of the world’s best coffee-growing regions. In addition, Trung Nguyen is awarded with the EureGAP certificate for its good agricultural practices such as having consistently good quality coffee beans and using environmentally friendly technologies. Coupled with their oriental secrets, consumers would prefer Trung Nguyen because their coffee is brewed much more aromatic and rich. Trung Nguyen used their new concept of coffee to set up a â€Å"Creative Coffee House† in order to differentiate itself and gain market share. It is now well-known for the innovative clubhouse whereby customers can enjoy coffee in a beautiful and sentimental ambience while experiencing Vietnamese cultural events and exhibitions. For consumers who value such innovative product services, they will choose Trung Nguyen’s coffee over the other â€Å"grab a coffee to go† coffee styles. 2) What are the roles of branding? What are the benefits of branding to sellers and buyers in the coffee market. The role of branding is to create an identity for the product. The identity created can have some personalities and can gain brand equity. Benefits of branding Some benefits of branding for sellers of the Trung Nguyen coffee are that they are able to accentuate the bases of differentiation from its competitors due to its distinct identity. They can obtain legal protection like trademarks to avoid copycats of their brand. The counterfeit products are capable of stealing Trung Nguyen’s sales when consumers are unsure of how the real packaging of coffee looks like. There is also a chance for the counterfeit coffee to ruin Trung Nguyen’s reputation. Consumers who bought the counterfeit coffee by mistake may view Trung Nguyen to be of a lousier quality instead. All this would be effectively prevented by branding because counterfeiting is an offense. Brand equity is created by branding and careful marketing. Trung Nguyen can in turn earn higher profits as consumers are willing to pay a higher price for this particular brand of coffee. Also, brand equity can lead to higher economic value of the brand, whereby it becomes an asset for Trung Nguyen when it wishes to sell its brand. Last but not least, Trung Nguyen can achieve brand loyalty through creating preferences towards their brand. If Trung Nguyen coffee is able to sustain a consistently good quality coffee product, consumers would remember the brand, spread the word around and continually purchase its coffee. On the buyers end, they may reap the most benefits from Trung Nguyen’s branding. Coffee is a convenience product and it is important to make it easy to find. Consumers will be able to correctly identify the products in a short period of time due to Trung Nguyen’s branding thus becoming more efficient shoppers. Furthermore, consumers may gain assurance of product quality and performance. Employees need to ensure products offered are of consistently good quality and so are specially trained to deliver this promise. Consumers will remain loyal to Trung Nguyen coffee because they are satisfied with this brand and have no need to search for another. 3) What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity? How can the brand identity be improved? Brand identity is the noticeable elements of a brand and also what the organization wants consumers to perceive the brand as. It constitutes of â€Å"Trung Nguyen† as its name, the logo and its tagline â€Å"Explore creative inspiration† A successful brand name should reflect the personality and values of the brand, be simple, memorable, positive and emotional. A logo is the image that embodies an organization. It is one of the most prominent branding elements that consumers will think of when someone mentions the company. A good brand logo should be memorable, futuristic and consistent and be able to portray the benefits to its target audience. The tagline must be simple and easy to remember. It also needs to remain short since the tagline is always incorporated into many marketing pieces. Evaluation of brand name: Consumers associate Trung Nguyen to â€Å"Central highlands† which refers to Dak Lak, the county capital of coffee where green coffee is grown. This gives an advantageous association between Trung Nguyen and high quality and fresh coffee beans. Also, the brand name represents the uniqueness and richness of the Vietnamese culture. However, the name Trung Nguyen does not hold any meaning for non-Vietnamese. This may alienate consumers from other parts of the world. Another bad point could be that its name is hard to pronounce for non- Vietnamese consumers. Possible improvements: Because the company’s name has been around since 1996 when it was founded, it cannot be changed otherwise the company has to build up brand awareness from scratch all over again. Thus, the company should work hard in educating people and let them understand the positive association between Trung Nguyen and â€Å"Central highlands†. For example, they could use their existing Internet website and include this under the â€Å"learn more† option. People visiting the website can then learn about the association and slowly adopt Trung Nguyen as their favourite coffee. Evaluation of logo In my opinion, the logo might be a little small and insignificant. Psychological influences such as selective exposure and retention affects consumer buying behaviour. For example, the appealing cup of coffee printed on its packaging of Creative coffee may distract the consumers from the brand name. The logo is also unattractive and boring due to the usage of dull and non-contrasting colours. The font used in the logo has little stylistic variations making it rather boring as well. Possible improvements Firstly, the logo should be scaled to a bigger size. Also, the marketing manager of Trung Nguyen can make use of brighter and more contrasting colours to make its logo more outstanding and attention-catching. The font could be changed to something cursive. This can better capture consumer’s attention thus leaving a deeper impression and resulting in better brand memory and recognition. For example Coca Cola, with its logo in a strikingly bright red background and white cursive words, is very successful at making sure that every consumer remembers it. Evaluation of tagline: Trung Nguyen’s tagline â€Å"Explore creative inspiration† consists of only 3 simple words hence should be relatively easy for everyone to remember. However, Trung Nguyen tagline is still quite foreign to people across the globe as they do not use much above-the-line marketing. Possible improvements Through the print media and mass media, Trung Nguyen can improve this aspect of its brand identity. The marketing manager could set up a Facebook page and make it known to people. Maintaining a Facebook page is relatively low-cost as compared to constant TV advertisements. Because millions of people are using Facebook, it is very effective for Trung Nguyen to get their brand identity across. Another point of improvement also through the mass media is through its online website. Perhaps the tagline can be added in the â€Å"history of Trung Nguyen† tab as it is currently not. On top of that, they can make use of emotional branding to elicit a favourable emotional response. Adding emotional words like â€Å"Happy†, â€Å"Healthy† and â€Å"Beautiful† could boost sales of their coffee. As consumers become increasingly aware of health and beauty these days, Trung Nguyen can market more of their Passiona coffee which is enriched with collagen, vitamin PP and other rare oriental herbs through its tagline. 4) What is the branding strategy of Trung Nguyen? What are the advantages and risks of this branding strategy? Trung Nguyen uses an umbrella branding strategy. Different types of coffees have a sub-brand which combines the corporate brand with a new brand. Trung Nguyen’s Passiona Roasted coffee and Trung Nguyen’s Espresso coffee are 2 examples. Advantages of umbrella branding: Capitalizing on the existing brand equity of Trung Nguyen, it can sell newly introduced products quickly. Consumers who have had a good experience with its coffee will transfer this favourable attitude to new items. For instance, Trung Nguyen’s Creative coffee may have been developed earlier than Passiona coffee. Consumers who liked Creative coffee would have a higher chance of buying the Passiona coffee because they are under the same brand and so would also be of an equally good quality. Furthermore, the Passiona coffee can be set at a higher price as consumers are willing to pay more for brand value. This can bring about additional profits for Trung Nguyen. Another advantage of using an umbrella brand is a lower advertising and promotion costs. Trung Nguyen only needs to come up with a single advertisement because its coffees share one identity. Also, because Trung Nguyen is used on all of the products, level of brand awareness is easy to raise. To name an example of a successful sub-branding strategy, Gatorade has developed and introduced Gatorade Frost, Gatorade G2, Gatorade energy bar, etc into the market and stayed popular being the leading sports drink brand in many countries. Risks of umbrella branding: In every marketing strategy there is bound to be a down side. Some risks of umbrella branding are that the failure of one type of coffee may affect the sales of the whole Trung Nguyen branded products. It is inadvisable to put all the eggs into one basket. For instance, if the production G7 Mocha had some discrepancy that caused the coffee to be too sweet, consumers may feel that the rest of Trung Nguyen packet instant coffees are as sweet and so switch over to Nescafe coffee instead. Secondly, sales of one product item may come at the expense of other items offered in the same product line. Lastly, the meaning of Trung Nguyen may also be diluted with an umbrella branding strategy. Apart from coffee, Trung Nguyen also has other product such as Green Tea, Oolong tea, etc. However, Trung Nguyen refers to Dak Lak, the county capital of coffee and so offering tea as an alternative beverage is not so relevant to the brand name.

The Left and Right Sides of the Brain :: Health Medicine

The Left and Right Sides of the Brain Your brain has two sides. And each has a distinctly different way of looking at the world. Do you realize that in order for you to read this article, the two sides of your brain must do completely different things? The more we integrate those two sides, the more integrated we become as people. Integration not only increases our ability to solve problems more creatively, but to control physical maladies such as epilepsy and migranes, replace certain damaged brain functions and even learn to "thin" into the future. Even more startling is evidence coming to light that we have become a left-brain culture. Your brain's right and left side have distinctly different ways of looking at the world. Your two hemispheres are as different from each other as, oh, Micheal Wilson and Shirley Maclean. The left brain controls the right side of the body (this is reversed in about half of the 15 percent of the population that is left-handed) and, in essence, is logical analytical, judgemental and verbal. It's interested in the bottom line, in being efficent. The right brain controls the left side of the body and leans more to the creative, the intuitive. It is concerned more with the visual and emotional side of life. Most people, if they thought about it, would identify more with their left brain. In fact, many of us think we are our left brains. All of that non-stop verbalization that goes on in our heads is the dominant left brain talking to itself. Our culture- particularly our school system with its emphasis on the three Rs (decidedly left-brain territory) - effectively represses the intuitive and artistic right brain. If you don't believe it, see how far you get at the office with the right brain activity of daydreaming. As you read, your left-side is sensibly making connections and analysing the meaning of the words, the syntax and other complex relation- ships while putting it into a "language" you can understand. Meanwhile, the right side is providing emotional and even humerous cues, decoding visual information and maintaining an integrated story structure. While all of this is going on, the two sides are constantly communicating with each other across a connecting fibre tract called the

Marketing Techniques Essay

The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated. There is alternatives orientation for businesses, these are; The production concept: This is where the business produces in large quantities and distribute in bulk, this is so the customer/ business get the products cheaper as they will be bulk buying. A business that would do this is Walkers. They make thousands of packets and then sells them to large business such as Tesco, Tesco would be able to buy it for cheaper as they will be buying in a very large amount as they can stock allot of products. However charity shops will sell their products and with the entire surplus they send it off to the charity. An example of this is Oxfam, they will sell their products to the public and with all the surplus is sent off to the project they are currently on. The sales concept: Businesses need to know how to sell their products/ services. If they don’t know how to the business is likely to fail but if a business knows how to sell its goods/ sieves then it is likely to be successful. A type of sales technique is hard selling nor Tesco or Oxfam hard sell but businesses such as Anglian, Everest and Safestyle are usually hard sellers trying to get you to buy double glazing. As you can see some of the sales reps in these businesses have lied about the business just so they can close sales with people on the spot. The marketing Concept: Marketing concept is different to sales and production as it has to take every step with keeping customers in mind as marketing is based around customer’s needs and wishes. An example for this is Tesco they do this with their Tesco Club card every time you shop you swipe your card and the system knows what the customer purchased, so to bring back the customer they will mail you some vouchers which then makes the customer want to come back into the store and shop again. Another business that uses marketing is Curry’s when you purchase something the sales assistant take down your home address so if they have any offers which are similar to what you bought will send you letter informing you about any offers. Marketing definitions: Basic definition of marketing is meeting customer needs and wants profitably. Marketing consists of identifying, anticipating and satisfying customer requirements profitably. Objectives: Private sector The objectives for a private sector business are to maximise profits and expand all over the world. An example for a private sector business is Tesco. They have businesses in the UK and in America called Fresh & Easy. In the screen shot you can see Tesco’s objectives. Public sector The objectives for a public sector business are to provide quality service for the public. An example for this is the NHS as they provide health care for everyone. In the screenshot you can see NHS’s objectives. Voluntary sector The voluntary sector businesses objectives are to raise money for good causes. An example of this is Oxfam they aid anyone to donate any goods so they can sell them and send the money they produce from the goods they sell given to the public to projects they are currently on. As you can see this is one of Oxfam’s shops where they sell goods that have been donated by the public. Organisational objective This is a target for the whole business no matter how big it is. A good example of this is Tesco, Tesco’s objective may be to increase market share to 51%. Marketing objective This is how you are going to achieve it e.g. increase Tesco value products Tesco can produce their own products such as Ben & Jerry ice-cream they can produce a Tesco value version as some people may not be able to afford  £4 ice-cream so the people can buy the alternative which would help Tesco increase their profits. Link between organisational objectives and marketing objectives Marketing objectives shouldn’t be contradicting a business’s main objective, but should be contributing in achieving that. A business will not succeed if it’s been pulled apart in two different directions. An example of this is if Tesco want to increase their sales by a certain percentage then different functional areas have to contribute to achieve this such as advertising they may advertise products that are on offer or any seasonal products e.g. Christmas, new years or valentines. Tesco’s could also send out more offers with their Club Card meaning more customers may shop i n the business. By this way Tesco will be informing a lot more people that they have sales on which might bring more customers into the business. Market leadership This is where a business has the most market share in a given product or service, this could be measured by the amount of goods sold or the value of those goods. If a business wants to become a market leader they need to be 51% or more in sales for it to become a market leader. For example, Tesco is the leading supermarket in the supermarket market place as you can see in this screenshot (January 2012). Charity do no compete with market share as they all have similar aims and objectives but need maximum funds to stay in operation. Some charities will be more valuable then others depending on how much donations they receive. Oxfam is at the top along with cancer research UK, British Heart Foundation and many more. Brand awareness Brand awareness is making people aware of the business and what they do/ sell. Brand awareness is the NHS’s number one objective, they want all of Great Britain’s public to know what they do. Brand awareness may be an individual product or the whole business itself. Tesco may advertise their Tesco club card so people are more aware of the club card you can get when you sign up with them. Perceptions of customers A customer’s perception of a business or a brand often affects their purchasing decision. An example of this is a business might have a lot of brand awareness but their products might not be of the highest quality. This will make the customer not want to come back into the store as they are paying for a cheap quality product. Tesco has a reputation of selling goods a cheap price to everyone, if they start selling their products higher than their competitors then they are likely to lose out on customers and sales which are why they try keep their prices as low as possible. People may also decide to shop at Oxfam for clothes rather than buying clothes from the high street as they know their money goes to good use. Techniques: Growth strategies Businesses grow through their products/ services every time they put a product on the market more and more people will find out about the product. For example Tesco have been using growth strategies as they are expanding with their services, such as Tesco Money, you can now have a credit card with Tesco which people who may don’t normally do not shop at Tesco may have their Tesco credit card. Oxfam use growth strategies through advertising. Every time they advertise someone new will hear about Oxfam and how they are helping to take people out of poverty in third world countries. Survival strategies This is important for all business if they want to keep operating. The reason why Tesco are expanding into different markets is in case one market fails them they have other services which will help them keep out of making a loss for example if Tesco started making cars and sold a few thousand but then was not successful. They are likely to start making a loss but as they are successful in other markets they are unlikely that they would shut down. With Oxfam with all their stores open they can use them stores to survive. Branding Business need to have a strong brand image in order for them to survive. Providing high customer service will increase the brand image. Advertising is also a factor to increase the brand image. Tesco and Oxfam both have a very strong brand image as they are at the top of their tables Tesco is globally a very well known business and Oxfam is also globally well know as they operate in the UK and in third world countries. Relationship marketing Building a relationship with customers is very important for the business as they will think that the business cares about them. Tesco can build relationships with its customers at the tills, the cashier can communicate with the customer building a positive relationship. This is also the same with Oxfam when people buy products from the stores they are building a relationship with the business or if you support Oxfam through direct debit you will receive a welcome pack with updates every month about what the persons many is doing and how they are helping people in poverty.

Obama’s Health Care Reform

Obama’s Health Care Reform Building the universal health care system is one of the campaign promises of the Obama administration. Health care occupies a special place on public finance; it’s different with other goods markets in the daily life. It’s one of the important issues for the government, which associated with people’s life and death. People have high quality health care is a right of all people and should provide as a public service. People got their health insurance from the working companies, the government, or the insurance companies.The health care reform is the large part in Barack Obama’s presidency. On March. 23rd, 2010, finally the Patient Protection and Affordable Care Act became law. Obama wants to use health care reform to stimulates the economy in the short run, but also reduce the deficit problem in the long run. This health care reform is the most important transition for the US. As we known US is the only developed countries which doesn’t have universal health coverage, it has more than 40 millions who don’t have health care insurance, also some family can’t afford the high health insurance cost.Also the public funds for the health care are also high; the US has the high cost health care but inefficient operation system. Now the aging problem become more serious, it has more retirees, the elders need more health care, and this increases the pressure of the health care insurance, increase the cost of the health care; also some technique widely used caused the expenditure increase†¦ The Obama’s health care plan quickly increase the number of people who have health care insurance by spending money upfront.The Act includes the health insurance providers are mandated to accept person, charging them the same rate as individuals without conditions; extend the coverage, provides more subsidies to the poor people to get the insurance, provide affordable health coverage for all Am ericans, no matter that are rich or poor; people have choice to select their insurance and doctors, it aims to eliminate some worst practices of the insurance company; reduce the cost and make health insurance more effective.The US would keep the employee-based health insurance to cover most Americans, also create a public insurance system for people who do not have insurance. The employers have to pay into the system for the employees or provide health care insurance as good as the federal system. Also individuals would pay into the public system, the government would give subsidy to lower the cost and make them affordable for the low-level class.As a family, 38% think that the life would be better off, 43% think that there’s no change; As the whole country, we find that 59% think the country will do better after health care reform, 19% think that there would be no change after reform, 12% think their life would be worse off. So to the whole country, most of people support t he reform. Actually, this reform brings the US many changes. To the whole US citizen, it extends coverage through mandated. The health care plan will provide affordable and efficient health insurance coverage for most Americans.So people who in the middle-level class or low-level class have ability to join into this health care plan. They all have right to get high quality health care. US expand the Medicaid range, give subsidy insurance premium to someone were poverty; creating a â€Å"national health insurance exchange†, it’s control by the government and sell insurance to people who don’t have health insurance; As shown in the graph, using the health care plan, the share of the population with health insurance coverage would increase to 93. 3% in 2019, spend about 20. 9% GDP on health care, means that government care more about people’s health.Change the US health care system to lower cost but high quality system. Obama put forward that â€Å"antitrus t laws to prevent insurers from overcharging physicians for malpractice insurance. † This not only reforms the medical malpractice system, regulate the insurance company, but also improve the efficiency of the whole system, improve patient safety. The most important part of Obama’s policy is make investment in health information technology, this strategy nor only improve the health care quality, also reduce the cost in long run society. He provides a competitive insurance market to promote more efficient and more competition.Promoting prevention and strengthening public health. In previous health care plan, less than one in twenty five goes for prevention. Obama’s notion of the health care plan is â€Å"to create the conditions and opportunities that allow and encourage Americans to adopt healthy lifestyles. † Prevention is the national priority, providing opportunities to have healthy lifestyle and keep disease away. .. For example, have more primary care provider and disease prevention program, established National Prevention, Health Promotion†¦ these federal agencies would help to build good promotion and prevention for the country.The government provides special funds for promotion and prevention; this would improve the quality of health care, improve the public health strategy and develop the new technology; provide new prevention technology information and regular screening for people†¦government provide such services to prevent disease by healthy lifestyle. The reform not only affects the health care, but also the economy. The most important impact on industry is the insurance industry.As the demand and for insurance increase because the regulation on employers, also the supply decrease the price is low due to the regulation, this would decrease the cost of health insurance. Recent years, insurance industry is overhead, by this health care reform, it reduces the overhead status and reduces the competition in this ind ustry. Obama’s plan regulate the insurance industry by providing new purchasing pools, standards the health care package, reducing expenses, promoting competition†¦without the reform, government spending on Medicare and Medicaid is unsustainable, also raising during years, by this, the family save a lot.The reform has regulation on employers should provide health insurance to the employees. Also to some small business, the government provide special subsidy fund to help them build the health care plan†¦ Obama’s plan tries to overhaul the previous health care system. He stands as the patient, the health care provider, employers, employees, government†¦ attempt to change aspect from different person’s opinion. This reform changes the current health care system and affects the economy, to build a universal health care system. It has variety advantages, but also it has some problems.Like government require employees to provide employers health insuran ce if they don’t have. To employers, this is not good news, basically, this increase their cost of hiring employers, and means that they should hire less people by the same amount spending. Also American is a democratic state; people have their own right to choose what they want. Obama’s opinion is build the universal health care system, but realization way is force all people to buy health insurance, people lost their right; at the same time, they should provide personal information to the insurance company, including their habits.The most important is government power expansion to the health insurance; Americans lost their own medical decision, the decision power transfers to the government. Also there’s problem whether the cost containment strategies going to support this universal health cares system in long run†¦ Now it’s hard to say the future of this health care reform, weather is good to public, or have some problem, time would tell us the tr uth. According to the short term, the reform is good for Americans and the economics also good for the people who cannot afford the insurance.It has positive impact on the society, become one of a big jump in the history. Citation: 1. http://www. calpoly. edu/~efisher/Econ%20464/NicoleWallen%20Senior%20Project. pdf 2. http://en. wikipedia. org/wiki/Health_care_reform_in_the_United_States 3. http://healthpolicyandmarket. blogspot. com/2008/03/detailed-analysis-of-barack-obamas. html 4. http://www. bing. com/images/search? q=health+care+obama+plan&FORM=BIFD

Solutions for College Dropout Essay Example

Solutions for College Dropout Essay Example Solutions for College Dropout Paper Solutions for College Dropout Paper Essay Topic: College application The Solution to Increasing Dropout Rates While there are many problems college students face while attempting to obtain a degree, the largest hindrance from completion is that of financial ability. One of the largest contributors to college dropout rates is the lack of financial support. Many college students must work either full or part time to support themselves or their families. With the declining economy and increasing costs of college tuition, funds are being scarcely distributed and many college students find that they are unable to continue their education due of this. The degree Of importance placed on college education is in decline, and each year the number of students completing their degree is decreasing. There have been a vast number of surveys and polls of college students and some of the outcomes are astounding. According to the US Department of Education, only 20 percent of young students who enter a two year institution will graduate within three years. While those who enroll in a four year institution have a slightly higher graduation rate of 40 percent in six years. In doffs society higher education is key for the majority of the josh market, but many college students find that even tit a college degree they cannot find work. The standard college student today is no longer 18 years old and enrolling in a four year university program. The new standard that is vastly seen is that of a part-time, older individual who is often working while trying to juggle their busy schedule. According to a report in the New York Times, two-thirds of students said the economic climate had significantly affected their college choice, and 13 percent said they could not afford to attend their first-choice university, the highest percentage since that question was first asked in 2006. With college tuition rates increasing many students without a credential are plunged underwater financially. Men students leave college with no credential and a load of debt, they may be worse off than when they entered. With so many college students facing the financial burdens that college tuition imposes, this has grown to increase the degree completion rate to an all-time high. Students often find themselves forced to choose between continuing their education and simply putting food on the table. It is not surprising to see that many forgo completing their education in order to do so. According too survey of college drop outs, 71 percent of students agreed that the reason for not completing their intended program was that they needed to go to work and make money. Having less off burden to financial responsibility would definitely help many of the students facing these problems. Am proposing a plan to the US. Federal government to implement a new plan for receiving financial aid. This plan will not only be based upon merit and satisfactory grades or financial need, but the biggest change will come from increased rates for trine completed. This new system Will integrate the college dents current course level and anticipated graduation date and base financial aid accordingly. Think of this increase in financial aid for students as you would a raise in a job for performance. The main goal of this program is to provide incentive for students to continue on their education pathway and obtain their degree. The current process for financial aid for a student is based on the students financial status. If a student has an EPIC (Expected gamely Contribution) of O they will qualify for a fully funded Peel Grant which is roughly enough to cover the needs Of one year for a full time community college student. If a student plans to attend a four year university, the current amount of financial aid given does not even cover half Of that cost. The new proposed program Will use the same standards for initial financial aid awarded to a student, but for each year that the student satisfactorily completes their courses, their financial aid Will increase by 15 percent. This new program will be provided to all current and new applicants who are currently eligible to receive a LIST federally funded Peel Grant. The program is to still be funded by the US Federal Government, but to increase he funding for this propose a one percent federal tax increase on all major corporations and businesses with an annual income of $250,000 or greater. This will likely incur great opposition initially as to why the increase in tax rate is on that of large businesses. In response to this, the effort of this new program will be to eliminate additional costly training by employers to undereducated employees. By having college students who are actually obtaining their college degrees working for these large companies, the need for additional training will decline, Thus, saving funds in order to finance the one percent proposed increase to increase financial aid. The proposed program will set to be launched during the upcoming years financial aid process and coincide with the initial financial aid applications. A new committee of current financial aid staff will be formed to oversee the addition to the program, and will be set in place to answer questions and to help prevent fraud. The method for monitoring the students progress is to still be the responsibility Of the institution to where the student is enrolled. If a student fails to enroll for the following year and apply for financial aid, then no increase in financial aid funds Will be provided to them. Also, if any break of one semester or more is taken during the school year the increased financial aid Will be lost. If a student fails to meet the standard 77 or above grade in any course that is being federally funded then financial aid will be lost as well. The program is intended for students who satisfactorily complete a consecutive term year after year until degree completion is obtained. This newly proposed program will help to alleviate the financial burden that many college students face, By offering a greater incentive to students to complete their degree in a Emily manner, the degree completion rate will increase.

Quantum Entanglement in Physics

Quantum Entanglement in Physics Quantum entanglement is one of the central principles of quantum physics, though it is also highly misunderstood. In short, quantum entanglement means that multiple particles are linked together in a way such that the measurement of one particles quantum state determines the possible quantum states of the other particles. This connection isnt depending on the location of the particles in space. Even if you separate entangled particles by billions of miles, changing one particle will induce a change in the other. Even though quantum entanglement appears to transmit information instantaneously, it doesnt actually violate the classical speed of light because theres no movement through space. The Classic Quantum Entanglement Example The classic example of quantum entanglement is called the EPR paradox. In a simplified version of this case, consider a particle with quantum spin 0 that decays into two new particles, Particle A and Particle B. Particle A and Particle B head off in opposite directions. However, the original particle had a quantum spin of 0. Each of the new particles has a quantum spin of 1/2, but because they have to add up to 0, one is 1/2 and one is -1/2. This relationship means that the two particles are entangled. When you measure the spin of Particle A, that measurement has an impact on the possible results you could get when measuring the spin of Particle B. And this isnt just an interesting theoretical prediction ​but has been verified experimentally through tests of Bells Theorem. One important thing to remember is that in quantum physics, the original uncertainty about the particles quantum state isnt just a lack of knowledge. A fundamental property of quantum theory is that prior to the act of measurement, the particle really doesnt have a definite state, but is in a superposition of all possible states. This is best modeled by the classic quantum physics thought experiment, Schroedingers Cat, where a quantum mechanics approach results in an unobserved cat that is both alive and dead simultaneously. The Wavefunction of the Universe One way of interpreting things is to consider the entire universe as one single wavefunction. In this representation, this wavefunction of the universe would contain a term that defines the quantum state of each and every particle. It is this approach that leaves open the door for claims that everything is connected, which often gets manipulated (either intentionally or through honest confusion) to end up with things like the physics errors in The Secret. Though this interpretation does mean that the quantum state of every particle in the universe affects the wavefunction of every other particle, it does so in a way that is only mathematical. There is really no sort of experiment which could ever - even in principle - discover the effect in one place showing up in another location. Practical Applications of Quantum Entanglement Although quantum entanglement seems like bizarre science fiction, there are already practical applications of the concept. It is being used for deep-space communications and cryptography. For example, NASAs Lunar Atmosphere Dust and Environment Explorer (LADEE) demonstrated how quantum entanglement could be used to upload and download information between the spacecraft and a ground-based receiver. Edited by Anne Marie Helmenstine, Ph.D.

Leopards and Humans Conflict in india Essay Example | Topics and Well Written Essays - 500 words

Leopards and Humans Conflict in india - Essay Example HWC normally come in a number of ways but the most common methods are crop destruction and the attacking of livestock. Many Indians who reside close to forest boundaries are farmers that mostly depend on agriculture (Pradhan et al.). Most of them normally keep domestic animals due to the abundance of grass in the forest. Forested regions normally receive a large amount of rainfall hence an ideal place to reside for farmers. In order to curb human-wildlife conflicts, the Indian government ought to come up with a more stable idea whereby both humans and wild animals will benefit. According to an interview on approximately 103 respondents residing in 5 different villages close to Kitam bird sanctuary, continuous destruction of crops by wild birds such as the Indian peacocks has not only resulted to loss of crops but also money that farmers have invested in the crops (Pradhan et al.). Apart from birds, wild animals have also resulted to a massive extermination of domestic animals. According to the research, approximately 1.55 goats have been lost to wild animals in each homestead (Pradhan et al.). According to some interviewees, goats are normally the most targeted especially by the leopard (Pradhan et al.).Therefore, the government ought to come up with a lasting solution because the only methods used by residents to protect their crops and animals mostly are non-lethal methods such as guarding their crop s and wildlife at nighttime. Apart from guarding the crops and animals, residents have also devised other methods such as the use of scare cows to frighten wild animals (Pradhan et al.). Research cites several factors, which the government and its citizens can embrace to minimize the rate of HWC in India. One of the possible solutions to human wildlife conflicts is to minimize the rate at which the media reports HWC issues (Bhatia et al. 588). According to research so far conducted, the mass